For fresh-food market, the big problem is adjusting price several times before product expiration, sometimes even up to 4 times per day when season change. Paper labels are often damaged by water, which is insanitary and inaesthetic, and have impact on brand image. Sales and margins will go down because a lot of resource and cost are wasted.

Zkong’s cloud Electronic shelf labels (ESLs) can solve all these problems, and help Fresh-food stores evolve into a more welcomed environment with clean and tidy merchandising basic, and smart labels to improve sales performance in a sustainable way.