Shelf Edge Digitisation
Shelf Edge Digitisation
Shelf edge digitisation is the process of replacing traditional paper price tags with electronic shelf labels (ESLs). ESLs are digital displays that can be updated remotely, which means that retailers can change prices and promotions in real time. This can help retailers to improve their pricing accuracy, increase sales, and reduce costs.
Here are some of the benefits of shelf edge digitisation:
Improved pricing accuracy: ESLs can help retailers to improve their pricing accuracy by eliminating the need for manual price changes. This can save retailers time and money, and it can also help to prevent customer confusion.
Increased sales: ESLs can help retailers to increase sales by making it easier for customers to find the products they are looking for. They can also be used to promote products and sales events, which can lead to increased sales.
Reduced costs: ESLs can help retailers to reduce costs by eliminating the need to print and replace paper price tags. They can also help to improve the efficiency of store operations, which can lead to further cost savings.
In addition to these benefits, shelf edge digitisation can also help retailers to improve the customer experience. ESLs can be used to provide customers with more information about products, such as ingredients, nutritional information, and reviews. This can help customers to make more informed purchase decisions, which can lead to increased customer satisfaction.
Overall, shelf edge digitisation is a valuable tool that can help retailers to improve their pricing accuracy, increase sales, reduce costs, and improve the customer experience.
Here are some examples of how retailers are using shelf edge digitisation:
Woolworths is using ESLs to improve its pricing accuracy and increase sales. The company has installed ESLs in over 100 stores, and it plans to install them in all of its stores as part on ongoing rollout.
Aldi is using ESLs to manage pricing and increase its competitiveness in the grocery market. The company is installing ESLs all its stores worldwide, including Australia.
Target is using ESLs to promote products and sales events. The company has installed ESLs in over 1,000 stores, and it plans to install them in all of its stores by 2023.
Kroger is using ESLs to provide customers with more information about products. The company has installed ESLs in over 500 stores, and it plans to install them in all of its stores by 2024.
Shelf edge digitisation is a rapidly growing trend in the retail industry. As the technology continues to develop, it is likely that even more retailers will adopt it in the years to come.
ZKC15V | 1.54 ″Screen
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ZKC18V | 1.8 ″Screen
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ZKC21V | 2.13 ″Screen
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ZKC26V | 2.13 ″Screen
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ZKC29V | 2.9 ″Screen
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ZKC34V | 3.4 ″Screen
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ZKC37V | 3.7 ″Screen
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ZKC42V | 4.2 ″Screen
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ZKC58V | 5.8 ″Screen
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ZKC59V | 5.9 ″Screen
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ZKC75V | 7.5 ″Screen
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ZKC102V | 10.2 ″Screen
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ZKC116V | 11.6 ″Screen
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ZKC133V | 13.3 ″Screen
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ZKC21B | 2.13 ″Screen
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ZKC26B | 2.66 ″Screen
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ZKC29B | 2.9 ″Screen
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ZKC42B | 4.2 ″Screen
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ZKC58B | 5.8 ″Screen
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ZKC75B | 7.5 ″Screen
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ZKC15S | 1.54 ″ Screen
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ZKC21S | 2.13 ″ Screen
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ZK21SF | 2.13 ″ Screen
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ZKC26S | 2.66 ″ Screen
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ZK26SF | 2.66 ″ Screen
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ZKC27S | 2.7 ″ Screen
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ZKC37S | 3.7 ″ Screen
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ZKC42S | 4.2 ″ Screen
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ZKC42SP | 4.2 ″ Screen
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ZKD77 | 7.7 ″ Screen
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ZKC26V-E4/2.66'' Screen
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ZKE58V | 5.8 ″Screen
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ZKE133V | 13.3 ″Screen
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ZKC26B-E4/2.66''Screen
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ZKE82B | 8.2 ″Screen
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ZKC58V-D | 5.8 ″ Dual Screen
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ZKC75V-D | 7.5 ″ Dual Screen
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