Part of the XCOLLECTIVE group
DISTRIBUTIONX is the innovation hub of the XCOLLECTIVE group. We design, build and deliver AI-powered technology for health, retail and beyond; from the shelf edge to the data layer behind it.
Pharmacy, audiology and medical-centre technology that lifts patient experience and margin.
Shelf-edge digitisation, retail media and store operations for grocery, liquor and convenience.
Applied artificial intelligence — insight, automation and personalised content at the point of decision.
Where XCOLLECTIVE dreams, prototypes and proves the next generation of products.
What we do
Our mission is to help our clients succeed through the power of innovative technology, combining artificial and human intelligence to make businesses future ready.
We start with the problem at the shelf, the counter or the clinic — and imagine what the experience should be when technology gets out of the way.
Our engineers build platforms that are built in, not bolted on: integrated with POS and store systems so results are measurable at SKU level.
We deploy, manage and scale across Australia, New Zealand and the Philippines, with our group partners handling hardware, rollout and support.
Our products
A connected family of platforms, each one designed to work with the others, from the screen a shopper sees to the data a brand measures.
A smart and scalable Retail Media Ecosystem connecting digital shelf-edge screens, Electronic Shelf Labels, AI insights and personalised content at the point of purchase. Closed-loop, SKU-level attribution while campaigns are live.
Powerful Data Integration Software enabling POS systems integration for tangible SKU-level attribution. MIDDLEX is what lets REXIMO prove a sale, not just an impression.
An Advertising Portal bringing flexibility and power to the shelf space, increasing share of wallet. Brands and retailers plan, generate and schedule content across the network from one place.
XCALIBRE is in development now; details to follow. Register your interest and we'll let you know as soon as there's something to show.
Innovation hub
DISTRIBUTIONX is where the XCOLLECTIVE group takes a problem from a partner, proves it in a live environment, and turns it into something the whole network can run.
We work alongside retailers, pharmacies and brands to find the moments where technology can change an outcome.
Small, fast builds — AI models, integrations, screens — tested in real stores with real customers.
Connected to POS, ESL and store systems through MIDDLEX so every result is measured, not estimated.
Proven products roll out through our group partners across Australia, New Zealand, the Philippines and new markets.
Our group & partners
DISTRIBUTIONX is a member of the XCOLLECTIVE group, working with sister companies that bring hardware, rollout and managed services to everything we build.
A group of experienced technologists and Retail Media experts building tech for the retail sector — retail media, shelf-edge digitisation, data capture, BI and AI.
xcollective.tech →Innovative solutions for future-proof stores. Electronic Shelf Labels, shelf-edge digitisation and in-store hardware that help retailers drive up profitability.
futureshop.com.au →Where context meets conversion. The smart shelf-edge screen network that turns buying moments into measured media — built on MIDDLEX and XCONTENT from the DISTRIBUTIONX lab.
reximo.media →Technology that improves the way businesses work. IT consulting, managed services and support that keep pharmacies, medical centres and retailers running smoothly, securely and ready to grow.
technologyfx.com.au →About us
XCOLLECTIVE is a new company formed by a group of experienced technologists and Retail Media experts with the mission of helping our clients succeed through the power of innovative technology. We are building out tech for the retail sector, specifically in retail media, shelf edge digitisation and data capture, and leveraging BI and AI to help our clients become future ready by combining Artificial and Human Intelligence.
Retailers, health providers, brands and technology partners: Let's build it together!
Contact & partnerships
Tell us what you're working on; a partnership, a product enquiry, an investment conversation or something new. We reply within one business day.